Veterans Airlift Command: Attention Sign
Fund Raising Strategies
ENTRY INFORMATION
Category: Not-For-ProfitCountry where program ran: USADate program started/ended: 15th July 2008
Product Description: The wounds of war are usually not just skin deep. With a network of volunteer pilots and aircraft owners, this non-profit provides free air transportation to wounded warriors, veterans and their families for medical and other compassionate purposes.
Advertiser/Client Name: Veterans Airlift CommandMedia Channels: Direct Mail
STRATEGY
Marketplace Challenge:
This was a Pro Bono mailing done for a small non profit organization with a hard-to-comprehend name. Operated on...