IKEA Deutschland: Bigger Storage Ideas' Sampling Event
OgilvyOne worldwide GmbH
ENTRY INFORMATION
Category: Retail/Direct SalesCountry where program ran: GermanyDate program started/ended: 10th-24th March 2008
Product Description: IKEA is the world-famous home furnishing chain store with a lot of outlets in Germany
Advertiser/Client Name: IKEA Deutschland GmbH & Co. KGMedia Channels: InsertWebsite: www.ogilvy.de
STRATEGY
Marketplace Challenge:
Naturally German flats and apartments are full of messy corners. That's why IKEA produces practical boxes and drawers in all shapes and sizes for all storage needs. Targeted especially at people living in smaller...