Royal Mail Partners for Growth Campaign

Royal Mail wanted to educate decision-makers and owners of small and medium businesses to see them as a partner for growth.

Royal Mail Partners for Growth Campaign

Proximity London

ENTRY INFORMATION

Category: Business and Consumer ServicesCountry where program ran: UKDate program started/ended: Launch on 3rd October 2008

Product Description: Direct Mail, delivery logistics/consultancy and marketing consultancy. Royal Mail aim to provide effective, innovative, cost-efficient, end-to-end delivery and communications solutions to enable businesses to achieve their growth aspirations. The brand's ambition is to become acknowledged as a key partner for growing businesses.

Advertiser/Client Name: Royal MailMedia Channels:Website: www.royalmail.com/growth

STRATEGY

Marketplace Challenge:

Small businesses are essential to Royal Mail. The trouble is they...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands