Ad Fed Minnesota: 2008 Ad Fed Minnesota "The Show" Call for Entries
Infinity Direct
ENTRY INFORMATION
Category: Not-For-ProfitCountry where program ran: USADate program started/ended: April - November 2008
Product Description: Advertising Federation of Minnesota's The Show is an awards competition and a celebration of Minnesota's market strength and global impact made through leading brands, creative advertising campaigns and interactive breakthroughs.
Advertiser/Client Name: Ad Fed MinnesotaMedia Channels: Direct Mail
STRATEGY
Marketplace Challenge:
The Advertising Federation of Minnesota wanted to increase the number of entries and attendance at The Show, a major award...