Winning Charities International: SickKids Lottery - Danielle

Winning Charities International runs fundraising lotteries for the Toronto Hospital for Sick Children (SickKids).

Winning Charities International: SickKids Lottery -- Danielle

Hamelin Martineau Inc.

ENTRY INFORMATION

Category: Not-For-ProfitCountry where program ran: CanadaDate program started/ended: 2nd April - 11th July 2008

Product Description: Non-traditional fundraising for healthcare institutions through mass market media driven raffles (called lotteries in Canada).

Advertiser/Client Name: Winning Charities InternationalMedia Channels: Direct Mail Email Print Web Development Website: http://www.sectorieldetail.qc.ca/sk_danielle/

STRATEGY

Marketplace Challenge:

Lotteries for not-for-profit healthcare institutions in Ontario are big business, generating almost US$200 million in yearly sales and raising millions of dollars for the different not-for-profits....

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