Cepsa: Motortherapy

Cepsa hoped to get a jump on the competition by gaining motorcycle owners' first lubricant orders of the season.

Cepsa: Motortherapy

Shackleton

ENTRY INFORMATION

Category: Retail/Direct SalesCountry where program ran: SpainDate program started/ended: 1st - 31st March 2008

Product Description: Cepsa Lubricants is the motorcycle lubricants division of the petroleum company Cepsa. With this campaign we aim to increase sales in the professional segment of motorcycle repair shops, as well as to increase brand recognition for the final client.

Advertiser/Client Name: CepsaMedia Channels: Direct MailEmailPrintWeb DevelopmentWebsite: http://www.judgingishard.com/echo/motortherapy

STRATEGY

Marketplace Challenge:

Every year, Cepsa Lubricants runs a direct marketing campaign for the motorcycle repair shops within...

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