The Yellow Pages Group: The Yellow Treehouse

New Zealand's Yellow Pages Group had to rescue its image from the past with digital-age relevance. It rolled out a campaign featuring a brand tagline "Job Done" and recruited a young woman to serve as the face of the campaign.

The Yellow Pages Group: The Yellow Treehouse

Aim Proximity

ENTRY INFORMATION

Category: Communications/UtilitiesCountry where program ran: New ZealandDate program started/ended: 12th October 2008 - 11th February 2009

Product Description: Yellow is New Zealand's Yellow Pages business directory - it covers book, website and mobile directories.

Advertiser/Client Name: The Yellow Pages GroupMedia Channels: Web DevelopmentOtherWebsite: http://entry.comps.co.nz/Awards/YellowTreeHouse/index.htm

STRATEGY

Marketplace Challenge:

The Yellow Pages was something your Mum kept in the cupboard underneath the telephone and pulled out when something went wrong with the plumbing. It was an icon of the...

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