Datadia. Daily newspaper editorial follow up

Cristina Panella, Renata Nunes Cesar and Eneida Nogueira

A daily, nationwide, high circulation newspaper offers specific features that make understanding and meeting the needs and expectations of consumers a complex and continuous challenge.

Datadia. Daily Newspaper Editorial Follow-up

Eneida Nogueira (Datafolha Research Institute) BrazilRenata Nunes Csar (Datafolha Research Institute) BrazilCristina Panella (Consultant) Brazil

THE UNIVERSE OF THE SURVEY

The readership of a daily, high circulation newspaper is made up both of subscribers to the newspaper and by readers that buy the newspaper on the newsstand, as well as those that read other people's copies, most often at their workplace.

We chose to introduce the survey among readers that subscribe to the newspaper. This decision was more strategic that operational in nature. The survey was based on the telephone...

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