Editorial: A new world order

Judie Lannon

As China displaces Japan for second place in the world economy and India, Brazil and the next 11 power ahead, a new world order is asserting itself.

Editorial: A new world order

Judie Lannon

As China displaces Japan for second place in the world economy and India, Brazil and the next 11 power ahead – not to mention the recent upheavals in the Arab world – a new world order is truly asserting itself.

Simon Silvester in this issue's cover story starts from the observation that most of the world's global brands are made by Western companies for Western consumers and adapted to people in poorer countries as the world has become increasingly ‘globalised’. From this perhaps obvious but rarely commented on observation, he goes on...

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