American Family Insurance Invests $50 Million for a $100 Million Return
Geoffrey Precourt Warc
For years, the most inventive American marketers could reliably tune in any night of primetime and take in a showcase of state-of-the-art advertising, with spots for automobiles, soft drinks and consumer packaged goods seemingly on an endless reel.
In the early 80s Smith Barney and John Hancock brought a bit of imagination to a new category – financial services advertising. What began as marketing edge in a presumed marketplace of commodity products was soon fully embraced by American Express as an integral part of its...