The New Shopper Journey Touchpoints: How Non-Store Retail Will Influence the Shape of Retailing of the Future
Danielle PinningtonShoppercentric Ltd, United Kingdom
INTRODUCTION
Today we have enormous opportunities to engage with our peers through the new technologies available. We can share our thoughts, ideas and activities quickly across a wide number of friends / contacts, so new trends and news can spread at a much greater pace than ever before.
Plenty of businesses have tried to use these opportunities to engage with their target market and potential shoppers in order to drive sales, but not always with the success...