South Oxfordshire District Council: Waste Collection and Recycling

South Oxfordshire District Council needed to explain and promote a new waste collection service being introduced to help increase recycled domestic waste.

South Oxfordshire District Council: Waste Collection and Recycling

Environment

Ferrier Pearce

EXECUTIVE SUMMARY

South Oxfordshire and Vale of White Horse District Councils commissioned Verdant and Ferrier Pearce to help deliver a communications campaign that would explain and promote the adoption of the new waste collection service being introduced to help increase recycled domestic waste.

The Councils realised that to ensure the waste collection service was adopted effectively, and the amount of recycled material increased, homeowners would have to embrace both the new collection service and the reasons for the changed arrangements.

This was achieved by informing all households of the...

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