FOX's Rocky: Brand redesign

Fox’s Rocky biscuit bars were lacking in attitude. Looking to boost shelf presence and increase sales, Northern Foods sought a broader consumer positioning for the Rocky range.

FOX's Rocky: Brand redesign

Packaging: Branded Food

Brandopus

“We're really proud of the success of the Rocky brand and the change of design was certainly the right step to differentiate Rocky from the other Chocolate Biscuit Bars. We really made a stand in the market that hasn't seen real change in recent times and this reinvigorated consumer interest.”

Jeremy Dunn, Marketing Manager

EXECUTIVE SUMMARY

26% Chocolate Biscuit Bars share within the overall Sweet Biscuit Market2

Fox's needed to give some attitude to it's range of Rocky biscuit bars in a bid to achieve added presence on shelf, increase sales...

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