Barclays: Think Privacy

Barclays wanted to develop a strategic employee awareness programme to promote and manage data privacy throughout the company.

Barclays: Think Privacy

Data privacy communications programme

Blue Goose

Who is the target audience?

This is one of the few projects where the answer is genuinely all employees. Normally when this answer is provided, if you dig deeper you uncover a better and more defined audience description. But within Barclays, data privacy (the handling of personal data) is a subject that transcends structure, function or location. It is the lifeblood of the business, and so managing and protecting it is something that isapplicable to all employees. Anyone within Barclays, in any country, in any role, in...

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