Pets at Home: Where pets come first

Bridgepoint saw they needed to complete the Pets at Home package with a flagship store in the south of England.

Pets at Home: Where pets come first

Interiors

Retail

20|20

EXECUTIVE SUMMARY

Private Equity firm Bridgeport acquired Pets at Home (PAH) for £230 million in 2004 and in 2009 were gearing up to sell the business for maximum profit. In order to achieve this they recognised the need to complete the PAH package with a flagship store in the south. The store would need to reflect the potential of future growth within the pet market in the UK and further afield, thus showcasing the investment opportunity for any potential buyers.

20|20 started work with PAH in 2006, successfully redesigning the...

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