National Portrait Gallery: Take another look

London's National Portrait Gallery was failing to attract sufficient numbers of UK residents. Visitors from lower socio-economic groups had also fallen sharply.

National Portrait Gallery: Take another look

Museums, Galleries, Events and Visitor Attractions

True North

EXECUTIVE SUMMARY

UK Visitors Increase By 41%

2015 targets hit within six months

High profile temporary exhibitions, an enviable location in London's Trafalgar Square and free entry. Despite this impressive CV, the start of 2009 saw visitor numbers at the National Portrait Gallery falling.

Like other major galleries, the National Portrait Gallery heavily promoted its temporary shows. This strategy put names like Annie Leibovitz, David Hockney and Mario Testino in lights, drawing impressive crowds and press coverage. However, could the fall in visitor numbers be a...

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