BGCI: 'Voice Your Choice' Teaching Pack

BGCI’s global mission is to raise the profile of plants and promote the vital role they play. Design Bridge were called in to devise an online pack, with supporting visual materials, that would help schoolteachers communicate the importance of plant life.

BGCI: ‘Voice Your Choice’ Teaching Pack

Environment

Design Bridge

Figure 1: ‘Voice Your Choice’ Poster / postcard

EXECUTIVE SUMMARY

Challenge

BGCI's global mission is to raise the profile of plants and promote the role that they have in maintaining eco-systems. We were asked to create an on-line resource for teachers that would stand out and inspire them to use with their students – telling a unique story about the role of plants and sustainability rather than the big picture view of climate change.

Solution

‘Voice Your Choice’, aims to create a debate within the classroom: promoting global sustainability and encouraging...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands