Waitrose Cook's Ingredients Home Baking
Packaging
Own Brand - Food
Lewis Moberly
Authorisation:
Entered by Lewis Moberly 27 May 2010
THIS VERSION IS SUITABLE FOR PUBLICATION PURPOSES
EXECUTIVE SUMMARY
Who can resist a spot of home baking to save money, derive some emotional and physical solace and emulate Nigella?
Against an average UK increase of 4% in value, the redesigned Waitrose Cooks’ Ingredients Home Baking range grew by an astonishing 109% in value comparing 2008 to 2009 figures.
Some specific product lines have shown an even more significant growth e.g. Baking Powder has grown by +526% in value, Bicarbonate of...