Noble Food: The Happy Egg Co

Noble Foods, the UK’s largest egg producer, wanted to increase distribution and profitability through the development of a new brand.

Noble Food: The Happy Egg Co

Packaging

Branded - Food

Springetts Brand Design Consultants Ltd.

EXECUTIVE SUMMARY

Noble Foods Ltd. , the UK's largest egg producer, came to Springetts with a brief to invent a brand with the following objectives:

  • Launch and grow a brand in an unbranded category

  • Achieve deep distribution

  • Promotions (minimise volume sold on deal)

  • Deliver premium profitability (long term plan to sell at higher prices) Deliver stand out presence at point of sale

Springetts developed a brand proposition based on Noble Foods’ animal husbandry: happy hens lay the tastiest eggs. From this starting point the brand...

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