World Vision: "Two Simple Words"

World Vision needed to update its television spot to meet new internal standards and boost declining donations.

World Vision: "Two Simple Words"

MacLaren McCann

ENTRY INFORMATION

Category: Not-For-ProfitCountry where program ran: CanadaDate program started/ended: November 2009 to present

Product Description: World Vision Canada gives every Canadian the chance to change the life of a child in need through child sponsorship - an ongoing monthly contribution that will help change that child's life, her community and her future.

Advertiser/Client Name: World VisionMedia Channels: TV/Video/RadioOther

STRATEGY

Marketplace Challenge:

By summer 2009, World Vision Canada's (WVC) sponsor acquisition efforts for TV had become a problem. Acquisition costs were rising in...

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