World Vision: Raising the stakes for the 40 Hour Famine

World Vision needed to revitalize its longstanding 40 Hour Famine fundraiser by motivating teens to take part.

World Vision: Raising the stakes for the 40 Hour Famine

DraftFCB NZ

ENTRY INFORMATION

Category: Not-For-ProfitCountry where program ran: New ZealandDate program started/ended: February to July 2009

Product Description: Since 1975, The World Vision 40 Hour Famine has been a major annual fundraising event for NZ youth, but in recent years things had started to change. A plethora of new charities had entered this space and with the new competition money raised was steadily declining each year.

Advertiser/Client Name: World VisionMedia Channels: Other

STRATEGY

Marketplace Challenge:

The 40 Hour Famine was...

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