Volkswagen UK: Polo Launch mailing
Proximity London
ENTRY INFORMATION
Category: AutomotiveCountry where program ran: UKDate program started/ended: August 2009
Product Description: The new Volkswagen Polo. Taking design features from sister models the Volkswagen Scirocco and Golf, the new Polo takes on a fresher, sportier presence while retaining the quality engineering heritage of its predecessor.
Advertiser/Client Name: Volkswagen UKMedia Channels: Direct Mail
STRATEGY
Marketplace Challenge:
The Volkswagen Polo competes against strong competitor models such as the Ford Fiesta and Vauxhall Corsa whose success lies in their combination of style and value for...