Panasonic Germany: Cardboard heroes
Proximity Germany GmbH
ENTRY INFORMATION
Category: Product Manufacturing and DistributionCountry where program ran: GermanyDate program started/ended: April to September 2009
Product Description: Panasonic camcorder
Advertiser/Client Name: Panasonic Germany, Panasonic Marketing Europe GmbHMedia Channels: InsertTV/Video/RadioWebsite: www.myaward.info/heroes
STRATEGY
Marketplace Challenge:
The methods of establishing brand connections that were valid in the past are beginning to loose their scale. Therefore, it is the task of marketing directed communication to meet this challenge and to create intelligent spheres that make emotional connections between consumers and brands possible. 'Buying...