Librerias Gandhi: For True Readers Only
Ogilvy Mexico
ENTRY INFORMATION
Category: Retail/Direct SalesCountry where program ran: MEXICODate program started/ended: 15th March 15 2010
Product Description: Gandhi Bookstores is a well-known bookseller in Mexico with more than 20 stores throughout the country, selling a wide variety of book at good prices.
Advertiser/Client Name: Librerias GandhiMedia Channels: EmailWebsite: http://200.52.76.195/gandhi_email/index.html
STRATEGY
Marketplace Challenge:
People in Mexico don't read, or if they do, they read too little with only .6 books a year. Even though this is the case, there are many bookstores...