Librerias Gandhi: For True Readers Only

Librerias Gandhi wanted to increase sales at its bookstores in a country that reads little. To identify and reward real readers, it sent an email to its database of customers and followers online.

Librerias Gandhi: For True Readers Only

Ogilvy Mexico

ENTRY INFORMATION

Category: Retail/Direct SalesCountry where program ran: MEXICODate program started/ended: 15th March 15 2010

Product Description: Gandhi Bookstores is a well-known bookseller in Mexico with more than 20 stores throughout the country, selling a wide variety of book at good prices.

Advertiser/Client Name: Librerias GandhiMedia Channels: EmailWebsite: http://200.52.76.195/gandhi_email/index.html

STRATEGY

Marketplace Challenge:

People in Mexico don't read, or if they do, they read too little with only .6 books a year. Even though this is the case, there are many bookstores...

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