FedEx: World Cup Golf Integrated Campaign
BBDO New York
ENTRY INFORMATION
Category: Business and Consumer ServicesCountry where program ran: United StatesDate program started/ended: 20th July to 13th September 2009
Product Description: FedEx offers fast, affordable shipping options for all your needs.
Advertiser/Client Name: FedExMedia Channels: TV/Video/Radio
STRATEGY
Marketplace Challenge:
FedEx has a multiyear commitment to the FedExCup and the PGA Tour. Unfortunately, declining ratings coupled with the tumultuous economy in 2009 meant that this year FedEx's golf sponsorship had to work harder than ever to justify its place on the advertising...