Deutsche Lufthansa AG: Watering Impossible - The Captured Orchid
Wunderman Deutschland GmbH
ENTRY INFORMATION
Category: Travel & Hospitality/TransportationCountry where program ran: GermanyDate program started/ended: September to October 2009
Product Description: Lufthansa eXperts is a B2B loyalty programme for travel expedients. Besides the website a lot of targeted information is communicated directly and taylor-made via email.
Advertiser/Client Name: Deutsche Lufthansa AGMedia Channels: Direct MailEmailWeb DevelopmentWebsite: http://77.72.164.70/wm/einreichungen2010/lufthansa/blume/index.php?lc=en
STRATEGY
Marketplace Challenge:
One and only goal: Gathering the valid e-mail addresses (permission included) of about 3,000 already existing eXperts participants Background:...