WWF: Plant Spike
Wunderman
ENTRY INFORMATION
Category: Not-For-ProfitCountry where program ran: AustraliaDate program started/ended: 27th March 2010
Product Description: Earth Hour is a global initiative encouraging homes and businesses to switch off their lights for one hour on 27 May 2010 to show their support for the need for environmentally-friendly policies from governments, corporations and individuals.
Advertiser/Client Name: WWFMedia Channels: InsertOther
STRATEGY
Marketplace Challenge:
WWF's annual global Earth Hour campaign asks households and businesses to turn off lights to raise awareness of climate change. While most of the campaign is...