The Glenmorangie Company: Ardbeg Rollercoaster - Roll up! Roll up!

The Glenmorangie Company wanted to use the 10th anniversary of its Ardbeg Committee to market 13,000 bottles of a special whiskey named Rollercoaster and draw new customers.

The Glenmorangie Company: Ardbeg Rollercoaster - Roll up! Roll up!

Story UK Ltd.

ENTRY INFORMATION

Category: Retail/Direct SalesCountry where program ran: UK/worldwideDate program started/ended: 1st February 2010

Product Description: Ardbeg Rollercoaster - Single Malt Scotch Whisky. To celebrate the Committee's 10th Anniversary, we created a limited edition whisky taken from rare casks from ten different years, named Rollercoaster.

Advertiser/Client Name: The Glenmorangie CompanyMedia Channels: Direct MailOther Website: www.ardbeg.com/rollercoaster

STRATEGY

Marketplace Challenge:

Ardbeg Malt Whisky is made on the small Scottish island of Islay. Ardbeg's CRM programme, The Ardbeg...

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