Telenor: Security Check
RAPP
ENTRY INFORMATION
Category: Communications/UtilitiesCountry where program ran: NorwayDate program started/ended: 31st August to 30th October 2009
Product Description: Telenor is Norway's largest internet-provider. Included in all Internet-subscriptions is an exclusive security package ("Norway's best"). The package is supposed to work as a loyalty tie-up (driving loyalty and reducing the risk for churn). However, a majority of customers aren't aware of this and/or haven't taken advantage of the package.
Advertiser/Client Name: TelenorMedia Channels: Direct MailEmailWeb AdvertisingWebsite: http://telenormagasinet.skryt.no/tema/sikkerhet/artikler/sikkerhetstest/
STRATEGY
Marketplace Challenge:
The Norwegian Internet-marketplace is...