Starbucks & (RED): Love Project Integrated Campaign

Starbucks and (RED) wanted to use the holiday season to help fight AIDS in Africa. Their campaign encouraged participants worldwide to join the Love project and sing "All You Need Is Love" at exactly the same time over the web.

Starbucks & (RED): Love Project Integrated Campaign

BBDO New York

ENTRY INFORMATION

Category: Retail/Direct SalesCountry where program ran: United StatesDate program started/ended: 17th November 2009 to 31st March 2010

Product Description: Starbucks is an international coffee company that offers an exceptional coffee experience.

Advertiser/Client Name: Starbucks & (RED)"Media Channels: TV/Video/RadioWebsite: http://submissions.bbdo.com/2010/starbucksred-love/

STRATEGY

Marketplace Challenge:

Starbucks is about more than just coffee. It is in the company's DNA for the coffee and Starbucks itself to play a role in the community. Because of this, we wanted to help Starbucks break...

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