RAPP Colombia: The First Autopersonalizable Direct Mail
RAPP Colombia
ENTRY INFORMATION
Category: Business and Consumer ServicesCountry where program ran: ColombiaDate program started/ended: 15th December 2008 to 15th January 2009
Product Description: "RAPP is a global network of direct marketing agencies. Services include direct marketing, CRM, relationship marketing, and all other data-driven communications.In Colombia, RAPP has offices in two cities: Bogotá and Medellín."
Advertiser/Client Name: RAPP ColombiaMedia Channels: Direct MailOther
STRATEGY
Marketplace Challenge:
RAPP is a worldwide leader in direct marketing, and in Colombia it has an unbeatable reputation for...