IBM: Wimbledon Seer

IBM wanted to reach top-level executives and a tech savvy audience to show how it could put technology to work.

IBM: Wimbledon Seer

OgilvyOne Worldwide

ENTRY INFORMATION

Category: Information TechnologiesCountry where program ran: UKDate program started/ended: 28th July 2009

Product Description: ) IBM Hardware and software solutions

Advertiser/Client Name: IBMMedia Channels: InsertWebsite: http://www.creative-awards.co.uk/2010/IBM/Wimbledon/campaign

STRATEGY

Marketplace Challenge:

'Nobody ever got fired for buying IBM' is a great quote. But in an age where technology and business solutions are seen to be business changing, business critical and even business creating has become a negative. When people need IT hardware, software and consulting solutions IBM are not front of mind as much...

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