Hong Kong International Airport (HKIA): Ho Ho Sik

Award-winning campaign from the 2010 Hong Kong Effies. Instead of utilising traditional media, Hong Kong International Airport (HKIA) let travellers speak for themselves and facilitated the spread of their word-of-mouth around the world.

Hong Kong International Airport (HKIA): Ho Ho Sik

The Association of Accredited Advertising Agencies of Hong Kong Tel: (852) 2882 8161 Fax: (852) 2890 5083 Website : www.aaaa.com.hk Address: Suite 1906 Two Chinachem Exchange Square, 338 King's Road, North Point, Hong Kong

Brand Name: Hong Kong International Airport (HKIA)

Product Type or Description: Airport Catering Service, Travel/Tourism

Campaign Title: "Ho Ho Sik"

Agency: Euro RSCG Hong Kong

Media agency: Mindshare

EXECUTIVE SUMMARY

Instead of utilising traditional media, Hong Kong International Airport (HKIA) let travellers speak for themselves and facilitated the spread of their word-of-mouth around...

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