Secrets of success in China - lessons from the top 50 brands

Sirius Wang and Peking Tan

A Millward Brown paper on its BrandZ Top 50 Most Valuable Chinese Brands ranking. Chinese brands are seen as being on the verge of becoming one of the driving forces of the Chinese economy.

Secrets of success in China – lessons from the top 50 brands

Sirius Wang and Peking Tan

In January 2010, Millward Brown published the BrandZ™ Top 50 Most Valuable Chinese Brands for the first time. The BrandZ™ survey has been used to create this brand valuation because China’s economic weight within the global economy is becoming more important by the day. The Chinese economy is in the midst of an enormous transition from a China known for manufacturing, to a branded China. The near-future global market will soon include these Chinese brands.

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Chinese brands are...

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