The Soft Sell: How Soft Power motivates people and builds brands
Miles Young
We are so pleased and honoured that you are joining us for this OgilvyForum. It's an auspicious time, as we move into a new decade. Certainly from where I sit I can see a worldwide revival of marketing communications: whilst it is too early to hold funeral rites for the Great Global Recession of 2008 – 2010, it does seem that its demise is real. Of course, some countries lag still, but in China we have seen robust growth; and in the United States we have seen...