Researching the market potential of digital audio broadcasting (DAB)

Richard Windle and Peter Menneer

The paper describes the issues associated with researching the market potential for Digital Audio Broadcasting (DAB), a concept that was, at the time, largely unknown to most of the public.

Researching the market potential of digital audio broadcasting (DAB)

Peter Menneer, Peter Menneer Research, United Kingdomand Richard Windle, RSL – Research Services Limited, United Kingdom

BACKGROUND

Andreas Fischer has described how the conventional world of radio, as we know it, will be transformed by Digital Audio Broadcasting or DAB. All parties to its development have remembered the nightmare presented by the uncoordinated technological development of the video cassette recorder (VCR). The VHS system was incompatible with the Betamax, which in turn was incompatible with the Video 2000. To head off such disasters WorldDAB (originally EuroDab Forum)...

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