Conference report: Future of Advertising Research - Social media, pretesting, behavioural economics and neuroscience

Manfred Mareck

This report covers the main sessions and themes from Warc's Future of Advertising Research conference.

Conference report: Future of Advertising Research - Social media, pretesting, behavioural economics and neuroscience

Manfred Mareck

Social media

According to the latest findings from the UK TouchPoints survey, social media still only plays a small (albeit growing) role in consumers' lives. Still, social networks and the buzz they can generate are becoming an increasingly attractive channel for advertisers to connect with their customers or to create brand advocates. And this brings new challenges to advertising researchers - some of which were the topic of WARC's morning session of this year's Future of Advertising Research Conference.

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