Ehrenberg's View of Advertising

A discussion of Andrew Ehrenberg, recently deceased at time of writing. Mentions an article by Ehrenberg in the first issue of JAR in 1961, and others of the 20 papers written by him for the journal over the years.

Ehrenberg's View of Advertising

Byron Sharp

Ehrenberg-Bass Institute for Marketing Science

In 1961, the very first volume of the Journal of Advertising Research (JAR) featured an article written by Andrew Ehrenberg, a young researcher from a commercial market research agency. It is to the credit of the JAR to publish an article that was written by a British practitioner and featured U.K. data—this was long before other U.S. marketing journals decided to try to embrace an international outlook. Every decade thereafter, JARfeatured articles by Andrew Ehrenberg and his collaborators:...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands