Implementing a 'Stick-In' Diary in the United Kingdom
Erhard Meier (Research Services Ltd. (RSL)) United KingdomJohn Stockley (Research Services Ltd. (RSL)) United Kingdom
INTRODUCTION
Limitations of the Pre-Printed Diary
The continuing growth in the number of radio stations in the United Kingdom potentially puts considerable strain on the current RAJAR diary.
The standard RAJAR diary has twenty-five columns across a page which allows the pre-listing of up to twenty-two named stations relevant to the sampling area. Two of the remaining columns are left blank for respondents to 'write-in' the name of any others they listen to, but...