The revival of the radio audience in Poland. Measuring rapid changes in the radio market

Radio is a very popular medium in Poland. The Polish radio market is presently defined on one hand, by high vitality regional and local stations, and on the other by the clearly defined leadership of Programme I of the Polish Radio and the strong, equivalent position of two commercial networks - RMF FM and Radio Zet.

The revival of the radio audience in Poland. Measuring rapid changes in the radio market

Wojciech Pawlak (Public Opinion Research Centre Ltd. (OBOP)) Poland.

THE DEVELOPMENT OF RADIO IN POLAND IN THE 1990S

The introduction of market forces, aided by the rapid growth of the advertising market as well as legal developments that occurred at the beginning of the 1990s, caused dramatic change in the radio industry in Poland. After the enactment of the new broadcasting law in December 1992, the old-fashioned state radio was transformed into Polish Radio operating nationally and seventeen regional public service radio stations with...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands