A radio research design for the 21st century. Meeting conflicting user requirements
Lynne Robinson, Institut of practitioners in avertising, United Kingdom,Tony Twyman, CRCA, United Kingdom andTony Wearn, BBC Broadcasting research, United Kingdom
INTRODUCTION
The United Kingdom was the first country to develop radio when the BBC began broadcasting in 1926. Uniquely for a western country, the first (almost fifty) years of radio was devoted to public service transmissions. It was not until 1973 that the then called independent local radio stations began broadcasting, starting initially with nineteen local city based commercial stations which have...