The Royal Horticultural Society: Grow your iPhone application
WE ARE FRIDAY
CLIENT • The Royal Horticultural Society
THE TEAM • Alex Wright, Matthew Curtis, Chris Walker, Will Richards, Karl Littardi, Carl Berisford-Murray.
WHAT IS WONDERFUL ABOUT THIS WORK? • We reached out to a new urban, affluent, iPhone-toting audience with the RHS's unrivalled gardening expertise, with a simple Grow Your Own application. We got 200,000 downloads in 60 days, and came number one in the AppStore “Lifestyle ” apps chart and ninth overall.
OBJECTIVES• Test whether a published app from the RHS would reach and resonate...