Unilever: Lynx Lounge After Hours

Tullo Marshall Warren created this campaign for Lynx, an antiperspirant owned by Unilever. Based entirely around email and social media, the creative targeted 15 to 25-year-old males by initiating conversations about the mating game.

Unilever: Lynx Lounge After Hours

TULLO MARSHALL WARREN

CLIENT • UNILEVER/LYNX

THE TEAM • Graeme Noble, Dave Washer, Gareth James, Daren Kay, Martin Harrison, Jake Cooper, Suzie Clark, Luke Clark, Steve Heycock, Jenny Taylor. Other contributor: RSA Films — Commercial production company.

WHAT IS WONDERFULABOUT THIS WORK? • Using only social media and email, we launched an eCRM programme about the mating game, enticing consumers to the Lynx Lounge. We scored 18,000 new Facebook fans and 1500+ conservations, with 65,000 votes for the lynx Mynx.'

OBJECTIVES• Start and maintain an ongoing relationship with the...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands