Unilever: PG Green campaign
NEWS INTERNATIONAL
JUDGE'S COMMENT:
"The success of the PG Tips insert was based around it being more than an opportunity to sample a new tea. The idea made it far smarter than the average insert that normally falls out of your newspapers."
Cordell Burke, Balloon Dog
THE TEAM
Joeli Dale
Graham Martin
Sam Grant
Mark Cakebread
OTHER CONTRIBUTOR
Prinovis
CLIENT – Unilever
WHAT IS WONDERFUL ABOUT THIS WORK?• We developed a tea sample with Unilever that could be mechanically inserted into a newspaper polybag. This reduced the cost while increasing the volume potential. We...