Fujitsu Technology Solutions Division: Serverfix

This campaign targeted the hard-to-reach and marketing-saturated audience of IT directors, with the aim of entering them into a dialogue with Fujitsu's Technology Solutions Division about rebuilding their server infrastructures.

Fujitsu Technology Solutions Division: Serverfix

CREATIVE DIRECTION CONSULTANTS

JUDGE'S COMMENT:

"A clear winner, with the judges concluding that it was the kind of brilliant creative that finds its way onto the desks of decision makers."

Mark Runacus, Crayon

THE TEAM

Alison Carter

Eoin Rodgers

Chris Catchpole

Emma Phillips

CLIENT • Fujitsu Technology Solutions Division

WHAT IS WONDERFUL ABOUT THIS WORK?• We created an AirFix-style model kit with loose pieces and no instructions. To date, 87 kits have been delivered, resulting in 20 accounts and three consultations have been attended. Fujitsu have forecast a new business pipeline of over...

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