Department of Health: Quit Kit
PARTNERS ANDREWS ALDRIDGE
JUDGE'S COMMENT:
"Reaching out to and influencing hardcore smokers who have proved immune to previous quit smoking campaigns was a tall order. This was a brilliant way of avoiding the standard scaremongering messages and actually provided solutions to the practical barriers of giving up smoking."
Wanda Goldwag, True North Human Capital
THE TEAM
Kate Waters
Bethan Williams
Hanisha Kotecha
Andy Todd
Paul Snoxell
Hazel Reed
Elisabeth Smith
Dave Mance
James Fairburn
Matt Olanda
OTHER CONTRIBUTORS
COI
MCBD – Advertising
MEC-Comms – planning
iris – Partnerships
Carlson– Events...