Search - the chicken or the egg? The Hidden Benefits of Display Advertising

Millward Brown Dynamic Logic

This paper - and a separate, attached powerpoint presentation including insight from Yahoo! and Starwood - explores the positive impact of online display ads on the hotel sector in Asia.

Search - the chicken or the egg?The Hidden Benefits of Display Advertising

Millward Brown Dynamic Logic

To view The Hidden Impact of Display Advertising - a Powerpoint presentation of research from Starwood Hotels, Yahoo! and Millward Brown referred to in this paper - click here.

It has been one hell of a year for the digital business in Asia and display and search advertising have much to gloat about at a time when brand marketing mixes are undergoing sweeping changes.

Digital advertising has opened up new and interesting opportunities across all industries and, consequently its importance to...

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