Desperately seeking 'cool' kid leaders and how to find them

In adult social groups, there are few trend-setters and many followers. In some situations, it is essential to isolate the trend-setters' opinions and attitudes in order to predict the trends and behaviours of the masses.

Desperately seeking 'cool' kid leaders and how to find them

Marianne de Souza MSM, France

INTRODUCTION

In adult social groups, there are few trend-setters and many followers. In some situations, it is essential to isolate the trend-setters' opinions and attitudes in order to predict the trends and behaviours of the masses.

The trend-setters phenomenon is all the more true among children because:

  • groups play a key role in the development of their personalities;
  • children are very conformist and tend to model their behaviour...

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