Desperately seeking 'cool' kid leaders and how to find them
Marianne de Souza MSM, France
INTRODUCTION
In adult social groups, there are few trend-setters and many followers. In some situations, it is essential to isolate the trend-setters' opinions and attitudes in order to predict the trends and behaviours of the masses.
The trend-setters phenomenon is all the more true among children because:
- groups play a key role in the development of their personalities;
- children are very conformist and tend to model their behaviour...