ANA names its 'marketing heroes': Zappos, American Express, General Electric and P&G executives
Geoffrey PrecourtWarc
At the 2009 Masters of Marketing Conference Bob Liodice, president/ceo of the Association of National Advertisers (ANA), used the occasion of the upcoming centennial of the organization to present 10 tenets - "essential 'musts' for marketing today and tomorrow" — that would become what he called the "Marketer's Constitution".
And, on the occasion of organization's 100th birthday - celebrated at the Orlando 2010 "Masters of Marketing Conference - Liodice added some meat to bones of the Constitution by naming 10 "Heroes" who, he said, "embrace...