Reach, Medienreichweite, Cobertura or Couverture? A view of OOH methodologies across countries

New winds are blowing with the sound of bits and chips, making irreversible and deep changes in the media, from content to audience measurement.

Reach, Medienreichweite, Cobertura or Couverture? A view of OOH methodologies across countries

Daniel Cuende

DIGITAL ARMAGEDON – THE LAST OF THE MOHICANS

New winds blow in the media, it is the sound of bits and chips that are making irreversible and deep changes in the media and all to the things related with them, from content to audience measurement. There were many presentations about digital fragmentation among the last ARF and ESOMAR conferences; almost everything has already said … but not all. The digital fragmentation in media, for example in TV, is creating narrow audiences, the iPad is changing the...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands